Join us to unpack why knowing your market and competitors early is critical for success. You’ll learn how to use market intelligence and competitor analysis strategically to design for demand – ensuring your solutions effectively align with real unmet needs from the outset, and are positioned for scalability, adoption and long-term success.
You’ll leave with improved knowledge to understand your market, enhanced skills to conduct meaningful competitor analyses, and practical tools and frameworks to apply immediately to your own innovation projects.
What we’ll cover:
- The crucial role of market intelligence
- Market sizing, segments and opportunity
- Private vs public markets
- Primary vs secondary market research
- Competitor intelligence and disruption
- Mapping the competitor landscape
- Regulators and reimbursement pathways
- Stakeholder value and risk perception
- Continuous market intelligence
- Challenging assumptions
- Practical tools and frameworks
- And much more!
EVENT DETAILS
Date: Thursday 25 June 2026
Time: 9:00am – 12:00pm (including morning break)
Venue: ACMD, Level 1, 27 Victoria Parade, Fitzroy VIC 3065
Session format: Workshop-style and in-person only, with presentations, practical advice and hands-on activities
Registration: Free to attend, but registration essential
Who should attend?
- Healthtech innovators, founders and CXOs
- Researchers, scientists, product designers and product developers
- Medtech, digital and connected health professionals.
This CHICC workshop is powered by ANDHealth and supported by the Victorian Government.
